Subvertisement

So for our subvertisement assignment we were supposed to find an original ad and subvert it to what we think it's portraying. I wasn't sure which kind of ad to use, until I found an American Apparel ad with a man in-between a woman's legs. So many ads today are trying to basically say, "If you buy our products you will look and feel sexy". That's the most important thing in today's society; fitting in and looking good (according to society). It seems as if this ad is trying to attract young males in particular. It's saying if you buy these clothes, it will be easier for you to get into women's pants. You will look sexy, you will feel sexy. Sex is basically what this ad is representing, and to many young males, that's appealing. It draws their attention. I also feel as if it's demeaning towards men, however that isn't the ads intent. But by putting a man in-between a women's legs, that basically saying all men only want sex. That's all they care about. It demeans the woman in the ad by saying that basically all you have to do is look good and a woman will have sex with you. Women don't care about your personality, we're "easy". This ad is a good example of what many other clothing companies are trying to portray. They all have the same goal, and that's to get consumers to buy their products. And many portray that in the same way, by having some sort of discreet sexual ideologies in their ads because that's what they think is going to attract younger audiences. Below I have my original ad, and then the ad subverted to what I believe it actually means.